Beyond the Spreadsheet: Why Mid-Market Companies Are Betting Big on Analytics Infrastructure in 2025
For years, mid-market companies navigated complex decisions with a patchwork of spreadsheets and disconnected tools. That era is ending. A growing cohort of US businesses in the $50M–$500M revenue range is making serious investments in modern analytics infrastructure — and the results are reshaping how fast these organizations can move. This piece examines the shift, the obstacles, and the companies leading the way.
